DarkZerol: The question is, how exactly do you expect game publishers to stop physical third-party and independent retailers from breaking the street date? The answer is they can't, as simple as that. Not when you as the publisher have no direct control whatsoever over the management of the said retail establishment.

Games, movies and other medium gets leaked and released out all the time especially for high-profile AAA titles. There is practically very little publishers can do without resorting to some extremely harsh DRM measure to completely deter retailers and consumers from breaking street dates.

Unless you are the related press or someone authorized to play the game prior to the official release date, the game in question should not even be sold to consumers in the first place.