Posted July 14, 2013
shadowknight2814: It's not stealing... it's a pricing mistake. Some people got lucky and took advantage of a blantat mistake. They're not entitled to get a product that was clearly listed FAR below retail in error.
Magnitus: Here, we have law against the practice, at least for retail: http://www.opc.gouv.qc.ca/en/consumer/topic/price-discount/store/advice/policy-accuracy/#.UeItim0__4Y
For retail, I think it's a fair law (I'd have to think about it more in the context of online orders).
Many customers, upon hearing that the price is different will nonetheless feel pressure to buy the product once at the cash in order not to look stingy.
And let's not forget it's cheating customers who aren't vigilant about checking the bill.
This law discourages retailers from taking advantage of both those things.
For a while, the Best Buy in my area made many pricing mistakes and I got at least a handful of DVDs free due to pricing mistakes. They learned and now, they don't make those mistakes anymore.
Would they have learned if the law was not in place? I don't think so.
As to Khandagar's point, in the US when a supermarket advertises a product for sale and they run out of the product before the listed sale date is over, they give "rain checks" for the sale price on the goods when they get them back in stock. Of course this means making another trip to the store so the onus is on the customer to go back for the goods at the sale price. But at least the sale remains valid ;-p